Over the past few years, bold colors, stunning gradients, and futuristic compositions have been the trend in graphic design. But in 2020, graphic design will become more restrained, harmonious and natural. Except for illustrations, they will become more abstract in 2020. Graphic design styles that were unique a few years ago will become a common trend among large companies. Check out graphic design trends for 2020 to keep up with the competition.
Muted Colors in Design
Over the past few years, the trend in graphic design has been vibrant colors: bright blue, electrically yellow, toxic green, etc. Each company aimed to stand out from the competition with the help of bright colors. But in 2020, more muted colors will come to replace bright colors. Colors that are the opposite of bright colors. Alternatively, you can use a muted background color to make your content easier to read. After years of vibrant color palette, brands in 2020 will start to actively use muted colors in graphic design. For example, the bright colors used by Apple in their graphic design and the new iPhone colors have already been replaced with more muted tones. Subdued colors make the product look more modern and relevant. And the graphic design is natural. If you’re looking to update your graphic design for 2020, it’s best to start with a muted color palette. You can use your brand colors as a starting point in your design and create a secondary color palette with muted colors.
Color Gradients
For the third year in a row, gradients have been the main trend in the graphic design world. 2020 is no different. Gradients will be used as another standard design element. With the introduction of muted color palettes, gradients in 2020 will be less vibrant.
Abstract illustrations
One of the advantages of using illustrations is that no company can copy them. Mailchimp used just such illustrations in 2019. Which led to their rapid popularity in design. These illustrations are great because your brand will be the only one using them. They also stand out from the multitude of stock photos and graphics with minimal fuss. As more brands use this type of illustration in 2020, the uniqueness and effectiveness of graphics may decrease. Therefore, your illustrations need to be more original, abstract, and even dreamy to really stand out in 2020. Apple is also keeping up with this type of illustration.
Bold fonts
Over the past few years, minimalist and handwritten fonts have lost their popularity in design. Especially among the big brands. Bold fonts will be used more often next year. This font will give your design a modern look. Bold type will make short phrases more powerful. The main thing is not to overuse it in your design.
Beautiful flowing shapes and lines
Next year, overly geometric, regular shapes will no longer be popular in design. They will be replaced with smoother shapes, patterns, and lines. Subdued color palettes make designs look more natural. Flowing shapes can be used to convey the same feeling. Moreover, there are not many right angles or ideal shapes in nature. Both of these design trends go well with each other.