In general, this concept can be defined as the most concise style, characterized by simplicity and accuracy. Basic elements (colors and fonts) are also used with an emphasis on simplicity and with extremely limited palettes, which most often may include only one or more color/font variations.
Details and free space are the main factors that shape the aesthetics of this trend. You can find many interesting works on the topic at Al Labs FZE.
What is important in modern minimalism?
It is a special emphasis on one type of content, without competition with other elements. It can be a photo, logo, or a simple block of text. Navigation, contact information, and other objects are almost always less noticeable in the layout (although they may be present in the form of a hamburger menu or appear when scrolling).
Now let’s move on to the most interesting, namely, the advantages of this area and their use in real projects.
NO DISORDER
Too good isn’t good, too. Creating a mock-up is very easy to get carried away, to include everything you can there, and as a result get a “bad dish of good ingredients”. As Al Labs FZE said above, one of the most important principles of minimalism is not to litter the site with unnecessary objects that the user can do without. Each of the elements can be beautiful and functional in itself, but when they are assembled, they begin to distract and spoil the overall picture.
FOCUS ON IMPORTANT
Along with reducing clutter, a minimalistic design will help you focus on the most significant elements of a web page. By making them more visible, you will show site visitors what you should pay special attention to, and you can significantly increase the conversion of the project.
INCREASE IN CREATIVE CAPACITY
The limitations of a minimalist style actually force the designer to use more creativity. Most often, it’s much more difficult to remove and discard any details so that only the main thing remains in the template. Therefore, the search for simple solutions for the most effective implementation is a rather useful aspect of creativity, which contributes to the development of non-standard thinking of the performer.
USABILITY
Obviously, a layout with fewer elements is much easier to work with. For example, take the social network Facebook – it has a million features, thousands of different items, and quite a few distractions. An ordinary user needs to spend quite a long time to learn how to use the platform and how to behave on it. This is really difficult for many.
As an alternative, you can consider something like Tumblr or Instagram. The services also have quite a few features, like any social network, but the functionality becomes clear after a few minutes spent on the site.
BETTER DOWNLOAD SPEED
When a visitor goes to a minimalistic site, often, he can count on his excellent work in any browsers. Also, due to the lack of many images and details, your resource will load much faster and the content will be easier to perceive. This item is very important both for the general impression of the web project, and in SEO.
FOCUS ON CONTENT
Despite the active development of the media format, the text content is still beyond the competition. The minimalistic design gives it the best possible way and allows the visitor to focus solely on the content. However, we must not forget that the content of the site should be clear and concise.